February 2012

Greetings!

Castles and Estates magazine. I.R.E.S. Luxury Properties Around the World.

Last month, I wrote that I had some exciting news. Yes, about me... and you. I have recently been trained and certified as an International Real Estate Specialist (I.R.E.S.) and Re/MAX is the only brokerage in Arizona presently affiliated with this. What this means is that a concept that has been utilized throughout Europe and indeed the world for quite some time, has now been approved for participation, (but solely by certified agents) throughout the United States. As opposed to an agent being able to market your luxury property only locally within the Multiple Listing System and via the Internet, as an I.R.E.S agent I am able to do not only that, but of far greater consequence, I can list it, co-list it, and advertise it both nationally, as well as all over the world. Co-listing with an agent outside of Arizona gives that agent a vested interest (because they are paid a commission) in advertising and marketing your property in their local real estate systems (i.e. MLS) and in all of their marketing materials.
And, they can co-list their properties with me, enabling exposure through my sphere of clients. (Anyone want a gorgeous jewel-box of an apartment in Cannes??!) There is no limit as to the number of agents with whom I may do this; the singular requirement is that they, too, are certified as specialists in marketing luxury real estate both in their immediate markets, as well as throughout the world.

Any prestige home typically priced over One Million ($1.000.000)) Dollars could qualify for this exposure. It could then be featured in the I.R.E.S. CASTLES & ESTATES magazine.
(www.castlesandestates.com) This digital magazine reaches owners and buyers of primary, secondary and vacation homes world-wide. Its highly selective distribution reaches its intended highly selective group of viewers , as well as receiving the attention of all I.R.E.S members, thus allowing them to market and promote your property to THEIR sphere of clients, thereby giving your property maximum visibility. Attached is a listing of my own home in the most recent edition of the magazine to give you an idea of how this can work for you.

See why I am excited about this??? Hope some of you might be also. Any questions... you know where I am.

Best regards,

Paula
480.221.90.23
paula@paulasolomon.com